Super Sunday XLVI Sports Spectacular
The biggest Super Bowl upset may have been that of cat lovers.
Despite the high entertainment value of the halftime show, commercials, and the game itself, things hardly went perfectly. . . like burning pigs in a wet blanket.
The Patriot acts, Giants’ 7-loss championship, and advertising efforts were good enough for an estimated 113 million viewers. Advertisers may have gotten their $3.5 million money’s worth.
The element of surprise for good classic humor, sex, and drama was missing because of the pre-release to the television media and posting on the Internet of many commercial spots.
According to USA Today, the demise of a lost cat at the expense of a Great Dane and his Doritos-addicted master was the day’s highest-rated commercial. Having owned a Great Dane and cats, too, I admit to laughing when the owner keeps his promise to his dog and would not tell his wife where their lost cat was – buried in the backyard.
Another dog was KFOX radio Greg Kihn’s favorite. A fawn-colored French Bulldog outran a group of Greyhounds at the racetrack. As a current Frenchy owner, I laughed when the dog did a moon dance backward across the finish line in a pair of Skechers.
VW and Bud Light also did well with their dog personalities. One terrier named “Here We-Go” was serving bottles of beer to guests at a party. All guests had to do was call his name for a quick delivery.
A Coke deliveryman was caught “red handed” buying a Pepsi Max. Unfortunately, the purchase brought so much attention when he won the supermarket’s Pepsi for Life Sweepstakes.
Media leaks adversely affected the ratings of commercials featuring celebrities. Acura went with Jerry Seinfeld, the Soup Nazi, and Jay Leno. Pepsi featured Elton John as a king. Honda had Matthew Broderick recreating his Ferris Bueller’s Day Off antics in a modern day SUV. These were good but would have had greater viewer impact if these spots had not played so many times on the Internet and entertainment industry news shows weeks before the Super Bowl.
Clint Eastwood narrated a very motivational minute Chrysler commercial. It promoted the American Spirit during halftime and recent industrial successes in Detroit. This commercial had much more impact than any celebrity cameo appearance, partially because the public was not tipped-off that it was coming. Critics, not me, complained that it was too political.
Here are Teddy and my recommendations for honorable mention awards:
- Budweiser – Best Authentic Nostalgia Production – One spot featured Clydesdales and activities from each decade since the end of prohibition from the 1930s to the present day. Great attention was given to detail. Drinking beer really looked like it is fun.
- Kia – Best Performance by Musical Celebrities – Motley Crue’s heavy metal music was featured after The Sandman overdosed a dreamer with sand.
- Chevrolet – Doomsday Award – It appears that a Chevy truck is constructed better than a Ford and will withstand the Mayan Armageddon.
- Chase – Best Child Actor – Drew Brees Jr. was kicking a football in the backyard with his NFL father. The kick by the four year-old was so powerful that it blasted through several of the neighbors’ windows and walls.
- H&M – Greatest Overexposure – Soccer star David Beckham’s body with multiple tattoos was slowly displayed while he modeled underpants. Teleflora’s spokesperson Adriana Lima was far more pleasant to watch.
- “The Dictator” – Best Movie Trailer – Comedian Sashsha Cohen’s upcoming movie featured his dictator character running a 100-yard dash and shooting his competitors.
- Samsung – Best Hi-Tech Gadget Promo – Wild dancing and street celebrations took place among participants with a Galaxy Note phone.
- Met Life – Best Animation – Snoopy and dozens of Hanna-Barbera and Warner Brothers cartoon characters made a terrific statement for insurance that I wish I could replay in slow motion.
- CareerBuilder – Best Laughs – Monkey business was prevalent in an office setting. The chimpanzees played gags, pranks, and laughed and laughed leading the audience.
In the final analysis, we shall see what the long term outcomes will be. What ads will be remembered? Which one will people be talking about next Monday? When will these commercials air again? How will any of these multi-million-dollar spots generate greater sales?
I am hoping that cats will get greater respect and be appreciated next year.
The chimps and dogs were big hits much like Madonna’s thirteen minute halftime show.
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