Super Duper (Toilet or Super) Bowl Ad Ratings
Dateline: CBS – Sunday, February 3, 2013 –
Who will have better TV ads?
Pepsi or Coke? Verizon or Sprint? Papa Johnny’s or ‘Za Hut? K-Mart or Waaal*Mart? Lowes or Home Depot? V-Wagon or Chrysler? Lexus or Mercedes? Keebler’s Elves, Doritos or Mars Bars? Bud or Miller? E*Trade or Ameri-Trade? Maybelline or Old Spice?
The telecast of last season’s Super Bowl averaged 111.3 million viewers, making it the most-watched program in U.S. history. A 30-second ad spot this year was reportedly going for roughly $4 million. And still, some advertisers have released their spots early, including Volkswagen, which has faced questions of cultural insensitivity for an ad featuring a Minnesotan man with a Jamaican accent.
“This is the ultimate spectacle of sports,” said Andrew Billings, director of the University of Alabama Program in Sports Communication. “This is the pinnacle of the ads industry. This is the gold standard of the music industry – if you get the halftime show of the Super Bowl, you’ve made it. For so many angles other than sport, this is Story A, peak of the mountaintop.”
It is likely that the Company that uses animal, babies, or sex appeal will have the highest rated commercial.
Last year it was a fawn French Bulldog that stole the show for Sketchers shoes.
In 2010, it was Mars that featured Abe Begota and Betty White playing football in the mud.
The sensors have already been working hard at CBS-TV to ensure that all 30 second spots are PG-13 or better. I just hope we see no “public service announcements” from the National Rifle Association.
Good luck and enjoy the game!
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Max’s Scout Services & Communications, LLC
[ for musement only ]